Pricing
Honest pricing. Introductory rates for the first 5 clients.
No invented numbers, no “starting from” followed by a number 4x bigger. What you see is what you pay. Introductory rates apply to the first 5 paying clients; standard rates from the table below after that.
All fees are non-refundable. The work begins with immediate effect on receipt of payment. There is no chargeback window, no “try before you commit” arrangement. See the disclosure below for the honest version of how this works.
At-a-glance
£297+
Core starting price
£497+
Growth starting price
£80
Advisory (retention only)
25
Retainer cap (by design)
Recurring tiers
The four ways we work together
Two active retainers (Core + Growth), one passive retainer (Care Plan), and one retention-only tier (Advisory). Each one is honestly described below.
Core
£297-347/month
For businesses starting their local SEO
The recurring local SEO retainer — GBP posts 3-4/month, citations, reviews, technical SEO, monthly report, branded client dashboard. The foundation that’s worth doing properly.
- GBP posts 3-4/month (written by me, reviewed by me before publish)
- Daily rank tracking (organic + Maps 3-pack) with 12-month history on day one
- Citation cleanup + ongoing monitoring across UK directories
- Multi-platform review monitoring + response guidance
- Daily OnPage technical audit
- Monthly branded PDF report with a personal written note
- Standard white-labeled client dashboard
- Email +24-hour response SLA
Recommended for most trades
Growth
£497-597/month
For businesses compounding hard
Everything in Core, plus 6-8 GBP posts/month, ongoing citation BUILDING, proactive backlink acquisition (12-method engine), full review response management, social media management included, AI visibility tracking, blog brief generation.
- Everything in Core
- GBP posts 6-8/month
- Ongoing citation building (not just cleanup) — new submissions monthly
- Proactive backlink acquisition — 12 discovery methods, full governance
- Full review response management (drafted + reviewed + sent on your behalf)
- Social media management included: Facebook + Instagram + GBP
- AI visibility tracking (Google AI Overviews + ChatGPT + Perplexity + Gemini)
- Blog brief generator from keyword-gap data
- Monthly combined SEO + social report
Care Plan
£50-150/month
Hosting + maintenance only, no SEO
Managed hosting, core + plugin + theme updates, security monitoring, minor content edits within defined scope. For businesses who already have their SEO sorted and just want the technical housekeeping covered.
- Managed hosting
- Weekly core + plugin + theme updates (tested on staging first)
- Security monitoring
- Minor content edits within defined scope
- SSL + domain renewal reminders
Retention safety net only
Advisory
£80/month
Retention safety net only — not a front-door offer
Read-only data retention tier (one flat fee regardless of which previous services are covered). Offered only to Core/Growth clients about to cancel, so their dashboard history stays visible.
- Full dashboard history remains visible (rankings, traffic, citations, backlinks, GBP insights, AI visibility, site health)
- PPC performance view if Manager access retained (clearly labelled "management paused")
- No active work performed: no GBP posts, no outreach, no optimisation, no monthly reviews
- I respond to questions within 24 hours but don’t proactively edit the work
- Excluded from the 25-retainer cap (per A3) — does not consume delivery capacity
One-off services
Scoped pieces of work, quoted upfront
Either standalone or as part of an existing retainer. The dashboard auto-flags upsell opportunities (suspended GBP, ranking drop) so you see them at the right moment.
Website Build
Custom design + build, 5–10 pages, SEO-structured from day one.
£1,500–3,500
GBP Reinstatement
For suspended GBP profiles. Diagnostic + appeal + follow-through. Outcome not guaranteed.
£250–400
SEO Ranking Recovery
Diagnose → stabilise → recover → protect. Hourly or project-scoped, never flat.
Project-scoped
Add-ons
Layer on top of an existing retainer
Per the plan, PPC is an add-on to an existing client — same dashboard, same review-by-me gate, same way of working. Not a separate capacity slot.
PPC management — Standard
Essential PPC management on top of an existing retainer.
£350–450/mo
PPC management — Advanced
For accounts with £2k+/month ad spend. Deeper optimisation.
£600–800/mo
A note on pricing and outcomes, plainly.
What you're paying for. My fees cover the work I do — keyword research, on-page fixes, citations, GBP posts, review responses, backlink outreach, content briefs, technical SEO audits, and the live dashboard that surfaces all of it. I write every deliverable myself and review it personally before it goes out. That's the work; that's what you're paying for.
What's outside anyone's control. Search engine rankings, third-party platform decisions (Google's algorithm updates, Meta's reach changes), audience reception, and the time it takes for the work to compound. No honest agency of any size can guarantee a specific rank, traffic number, or revenue outcome — anyone selling you one is selling you snake oil. What I commit to is doing the work to the standard described in each tier, and showing you every step in the dashboard so you can see what's happening (or not).
The non-refundable bit, stated clearly. Because the work begins with immediate effect after request and payment — the audit starts, the credits get consumed, the on-page fixes get pushed, the GBP posts start drafting — once a fee is paid it isn't refundable. There's no cancellation refund on work already done. One-off services (Website Build deposits, GBP Reinstatement, SEO Ranking Recovery) follow the same rule. The recurring tiers are 30-day rolling notice — you don't pay for periods you haven't used, but periods already paid aren't refundable either.
Minimum timeframes for results. Honest answer: 3-6 months of consistent work to see meaningful rank movement on the local pack, longer for competitive national searches. PPC delivers clicks from day one but meaningful performance stabilises over 4-8 weeks. Website builds are 4-8 weeks from kickoff to launch. If you need a specific result by a specific date, ask before you sign — I'll tell you honestly whether it's achievable in your timeframe.
Full terms including payment, data ownership, IP, and liability at /terms.
Pricing FAQ
Honest answers to the things people ask most
No. All fees are non-refundable. The work begins with immediate effect on receipt of payment — the audit starts, the on-page fixes get pushed, the GBP posts start drafting. There is no chargeback window. Once paid, fees are not returned. Recurring tiers are 30-day rolling notice — you don’t pay for periods you haven’t used, but periods already paid aren’t refundable either.
Immediately after payment. There’s no waiting period. For recurring tiers, the first month’s work starts the day the invoice is paid. For Website Build, GBP Reinstatement, and SEO Ranking Recovery, work on the deliverable begins the same day payment is received.
Talk to me first. If something specific I’ve done isn’t right — bad work, missed deadline, tone that doesn’t fit — I’ll fix it. If results aren’t coming through at reasonable timeframes, the right conversation is “should we keep going, change approach, or move to Advisory,” not a refund. The work itself is non-refundable; the conversation about what to do next absolutely isn’t.
No. I can’t guarantee a specific ranking position, traffic number, or revenue outcome — anyone selling you one is selling you snake oil. I commit to the work described in each tier, and to surfacing every action and result in the dashboard so you can monitor what’s working or not. Search engine algorithms and third-party platforms don’t respond to guarantees.
Local SEO ranking movement: 3-6 months of consistent work. PPC: clicks from day one, meaningful performance stabilises 4-8 weeks. Website builds: 4-8 weeks kickoff to launch. These are honest ranges based on what the work is, not promises for your specific case.
Raise it before you sign. If the date is achievable for your situation, I’ll tell you that. If it isn’t, I’ll tell you that too and we won’t pretend otherwise.
Questions before you commit?
Book a free audit. No sales script, no obligation, no upsell. I’ll score your business on the 20-point checklist that drives the work, and you can decide whether engaging makes sense for your situation.
Get a free audit