Local SEO retainer
Local SEO that puts your business in front of customers in your area
Generic "organic traffic" doesn't pay your bills. Calls, bookings and foot traffic do. Local SEO is what gets your business in front of the people actively searching for what you do, in the area you actually serve. It's the highest-leverage marketing channel a local service business can run, and it's the one most agencies get wrong.
I don't sell a generic SEO package. I work a defined, repeatable monthly process that I personally review at every step. The dashboard shows everything - rank changes, posts that went live, citations cleaned, reviews responded to, backlinks acquired. There's no PDF landing in your inbox once a month pretending the other 29 days didn't happen.
What's in the retainer
The full monthly cycle, not a one-off audit
Google Business Profile: ongoing optimisation, photo work, and weekly post scheduling
Daily rank tracking for Google organic + the local Maps 3-pack, with the last 12 months of history on day one
Daily OnPage technical audit (broken links, duplicate H1s, missing schema, slow pages)
Backlink monitor (new + lost per week, anchor distribution) + proactive backlink acquisition on Growth
GBP posts 3-4/month on Core, 6-8/month on Growth — written by me, reviewed by me, sent through your approval window
Multi-platform review monitoring across Google, Yelp, Tripadvisor, Trustpilot, with response drafting
Citation cleanup + ongoing monitoring across Yell, Yelp, Thomson Local, FreeIndex and 20+ more UK directories
AI visibility tracking (Google AI Overviews + ChatGPT + Perplexity + Gemini) on Growth tier
Monthly report with a personal written note from me explaining what moved and why
The work lands because every deliverable passes through my review before it reaches you. Nothing is published or sent unreviewed, and the dashboard surfaces every step so you can see it.
How I work
A defined, repeatable monthly process
- Step 1. Establish baseline. Once you've connected Search Console, GBP and Meta in your dashboard, I run and personally review your baseline audit within 48 hours. That audit becomes the benchmark everything else is measured against.
- Step 2. Build the GBP + citations signal. GBP is the single biggest local-SEO lever. I audit it for completeness, accuracy, photos, posting cadence; fix the gaps; start the posting schedule. In parallel I run a citation audit and clean up NAP inconsistencies across the directories that matter for your trade.
- Step 3. Compound the work. Technical SEO fixes, one new content piece per month, review response drafting, ongoing backlink acquisition (Growth tier), AI visibility tracking (Growth tier). Each month compounds - the dashboard shows the trend so you can see whether it's working or not, and where to change approach.
Questions
Honest answers, not sales-script
Local SEO is ranking your business in the Google Maps 3-pack and the local-finder results for queries like "plumber near me" or "emergency dentist Bristol". For trades and local services, these are the searches that turn into phone calls. General SEO covers the rest; local SEO covers the ones that pay the bills.
Honest answer: 3-6 months for meaningful rank movement on the local pack. We can show you ranking movement from week one because we pull historical data back years, but the actual rank gains compound over months, not weeks.
GBP optimisation and posting (3-4/month on Core, 6-8/month on Growth), citation cleanup and ongoing monitoring across UK directories, multi-platform review monitoring and response drafting, daily keyword and local pack rank tracking, daily technical SEO audit, and a full live dashboard with all of it visible to you.
No. What we do is the actual work that moves the needle: GBP optimisation, citations, reviews, technical SEO, content, backlinks - and we show every result in the dashboard so you can see it moving (or not).
The dashboard is the difference. Most agencies send you a static PDF on the 1st of each month and pretend the other 29 days don't exist. We give you a live login where you can see the rankings, the GBP posts, the citations we've submitted, the reviews we've responded to, the backlinks we've acquired. Every action logged, every metric visible.
Trades are our core niche - plumbers, electricians, builders, roofers, locksmiths, gas engineers - but we also work with healthcare and wellness practices (dentists, chiropractors, physiotherapists) and certain local professional services. We turn down e-commerce-only businesses because the playbook is different.
We offer a one-off reinstatement service (£250-£400 flat). It's the highest-intent outreach hook we have. We diagnose, submit the appeal, and stay with you through the back-and-forth with Google. We can't guarantee reinstatement, but we can guarantee you don't pay us unless we believe there's a real path to reinstatement.
Ready to see what you're working with?
The work lands because it's reviewed, not because it's magic. Below are the things business owners ask before signing up most before signing up.
Or skip ahead and book a free audit - I'll walk you through what the dashboard would look like for your specific business.
A quick honest note.
Fees cover the work we do, not outcomes we don't control. Once a fee is paid, it's not refundable — the work begins immediately. Search engine rankings, third-party platform decisions, audience reception: those are outside anyone's control. What we control is doing the work, reviewing it personally, and showing you every step in the dashboard. Full terms.